For Print ( PDF File ) December, 2011 (58kb)
[Sales]January 12, 2012
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| Existing-stores | Average daily sales per store (thousand yen) | 500 | 500 |
| Y-on-y (%) | 1.9 | 3.8 | |
| Average number of daily customer per store | 791 | 831 | |
| Y-on-y (%) | -1.0 | -0.5 | |
| Average purchase per customer (yen) | 632 | 601 | |
| Y-on-y (%) | 2.9 | 4.2 | |
| Total chain stores | Y-on-y sales (%) | 3.7 | 5.2 |
| Average daily sales per store (thousand yen) | 495 | 496 | |
| Y-on-y (%) | 2.5 | 4.7 | |
(Note) The figures shown in the sales table exclude area franchisers.
[Stores at the end of the month]
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| Stores at Circle K Sunkus proper (Company-owned and franchised) |
opened | 32 | 247 |
| closed | 9 | 192 | |
| total | 5,056 | - | |
| Stores of area franchisers | opened | 5 | 43 |
| closed | 17 | 124 | |
| total | 1,192 | - | |
| Stores at Circle K Sunkus (Subtotal) | 6,248 | - | |
| 99 ICHIBA stores | opened | 0 | 5 |
| closed | 0 | 3 | |
| total | 63 | - | |
| Grand total number of stores | 6,311 | - | |
In an effort to boost customer footfall in the year-end, new year period, Circle K Sunkus held a sales campaign focused on boxed lunches and countertop fast foods, in addition to distributing postcards with New Year’s otoshidama gift vouchers and conducting sales promotions using smartphones as part of the Tatsunoko Fair sales campaign. Efforts were made in the delicatessen item category to enhance the product range targeting new customer groups such as homemakers and senior citizens, resulting in another month of higher delicatessen item sales year on year. As a result, Circle K Sunkus posted steady growth in overall ready-made food product sales. In addition, tobacco sales increased 12% year on year. Consequently, existing store sales rose 1.9% in December 2011.
(Note) Percentage figures in the following paragraphs represent year-on-year comparisons of sales per store.
The rubetta series of original pasta dishes posted higher sales year on year, helped partly by new dishes developed under the direction of Kentaro, a popular food blogger. Moreover, Circle K Sunkus reported strong growth in countertop food sales of more than 30% year on year, supported by higher sales from freshly brewed coffee dispensers and fryers, which are being installed in stores. Another contributing factor was that Yakitori (grilled chicken skewer) sales continued to increase steadily in December. In the delicatessen item category, where Circle K Sunkus is enhancing the product range, there was a large increase in sales of the UNY Group’s Style ONE private-label offerings of delicatessen items with longer shelf life. The Kyo-no-Osozai (Today’s Main Dish) series of entrée items also sold well.
Ice cream and soft drink sales mostly kept pace with December 2010. However, sales of processed foods such as snacks and instant noodles decreased year on year. Sales of general merchandise were also weak.
Sales in the service category increased overall year on year, underpinned by steady growth in Net Preca sales, despite lower ticket sales compared with December 2010.
Circle K Sunkus has announced its earnings results for the third quarter of the fiscal year ending February 29, 2012 on December 29, 2011. You can download its earnings report (Kessan Tanshin) and supplemental financial information on its website.
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