Circle K Sunkus' management philosophy is "We aim to be a company that achieves steady, sustainable growth, while earning the trust of society." Guided by this philosophy, we are committed to not only providing safe, reliable and high-quality products, but also to fulfilling social responsibilities commensurate with the size of our organization in terms of legal compliance, engagement in social contribution and environmental protection activities, the provision of fair and impartial disclosure and in other areas.
While maintaining a healthy appetite for reform and fostering creativity, Circle K Sunkus will work to raise its corporate value as it seeks to continuously deliver value to all individual and institutional stakeholders. This includes shareholders, customers, franchisees, business partners, local communities, and employees.
Based on the management vision of convenience stores that accommodate older customers (middle-aged and elderly customers), Circle K Sunkus is committed to offering truly exciting (WAKU WAKU) and enjoyable products and convenient services. The overarching goal is for all stores in the franchise to become the consumer’s convenience store of choice.
Circle K Sunkus is basically a franchise business. The mission franchisees and Head Office share in common in this business is enhancing customer satisfaction. And through the division of roles and responsibilities the two strive to maximize profits. In this context, Circle K Sunkus’s most important performance indicators are average daily sales, year-on-year change in existing store sales, year-on-year change in average customers per day and average product markup, as well as ROI with regard to enhancing investment efficiency in new stores. Another priority is to improve ROE and shareholder value by efficiently using shareholders’ equity.